After nearly 10 years in publication, Jane Magazine has finally folded its pages…permanently. Created by editor Jane Pratt, the magazine had been struggling with their advertising pages for several years.
This was a very difficult decision for us. We worked diligently to make Jane a success. However, we have come to believe that the magazine and Web site will not fulfill our long-term business expectations.
-Chief Executive, Charles Townsend
The August issue will be it’s last.
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I’m honestly not surprised. I’ve always said that Jane Pratt made Jane Magazine what it was.
Well, maybe if the magazine didn’t suck, it would have sold. I bought it perhaps twice during my teen years and never even finished reading an issue.
Jane Magazine was one of the few intelligent magazines out there for teenagers and young women. Compared to magazines like Seventeen which focus on fashion and relationships, Jane actually had a feminist edge and focused on more hard hitting issues. I guess sex and celebrities will always win over issues that matter.
I remember one issue a few years back with Jennifer Love Hewitt on the cover and an interview inside. The interviewer had convinced Jennifer to go to a sex shop and dared her to touch a rubber ‘vagina,’ (which she did). And Jennifer bought a few things, like penis-shaped lollipops.
That was something I wouldn’t have expected of Miss Hewitt.
Another one bites the dust. So much for witty, intelligent, thoughtful and honest pieces in a women’s magazine. I can’t believe Conde Nast actually sent out cards suggesting subscribers want GLAMOUR instead. If I wanted to subject myself to that mind-numbing, homogeneric hogwash I would just welll….die.